Imagine comparing an apartment, a novel, and a sandwich.

Sounds impossible, right? They have nothing in common. But there’s one thing they all share: you still have to make a decision — buy it, read it, eat it, skip it.

Index to Scale isn’t about making everything the same. It’s about giving everything the right scale — and a shared logic behind every number.

That’s the power of a unified indexing system.

Different Scales, Same Philosophy

• A home might have scores for interior quality, layout, location.
• A book might be indexed for pacing, depth, readability.
• A burger might be scored on structure, flavor balance, creativity.

All different categories, all different criteria — but under the hood, they’re using the same comparative structure:
Where does this item rank relative to everything else like it?

We don’t flatten everything into one number. We scale appropriately, then normalize for fairness. It’s not 5 stars or 10 points — it’s the right lens for each type of decision.

What This Unlocks

• Cross-category discovery: Find high-quality things, not just trendy ones.
• Smart recommendations: Prioritize based on your values, not someone else’s hype.
• Universal decision language: Clear, structured feedback you can trust — whether you’re looking for your next lunch or your next apartment.

This is the beginning of a smarter way to navigate choice — across everything.